The top 3 considerations for extending your brand to multiple packaging formats

Brand owners know that extending their brand in new directions can provide the impetus for growth and ideally profit, but they also know that if not executed properly their brands can lose the connection to the consumer.

Years ago,…

By: John Miziolek, Brand Strategist at Reset Branding Inc.

What is the “Electro-evolution”? It’s a term used to describe today’s global brand landscape from Canada’s best branding agency: Reset Branding. More than ever before, people, countries and brands are aligning through the internet. In a recent study only…

Brands are increasingly turning to crowd sourcing but, like any new business practice, there are risks and rewards—consider yourself warned

By John Miziolek

It’s not surprising that crowdsourcing is gaining traction. In fact it’s probably one of the hottest marketing topics around the water cooler these days. Brand owners are looking…

The newly redesigned web site of Reset Branding Inc. goes live! The new web site features expanded content and new copy and imagery that better reflects the quality and professionalism of our firm. The redesign incorporates bold colors and graphics and new navigational tools.

“Our online visitors will experience a…