Reset Branding Inc. Wins Big at Las Vegas POPAI Awards
Reset Branding Inc wins Silver and Bronze at Las Vegas POPAI awards for Outstanding Retail Merchandising Programs
Toronto branding firm Reset Branding is pleased to announce their recent acceptance of both Silver and Bronze awards from POPAI, the Global Association for Marketing at Retail for their outstanding work on the Otrivin brand.
“We’re ecstatic to be honored with such prestigious awards,” said John Miziolek, Founder and Brand Strategist at Toronto branding company Reset Branding. “Our goal is to Maximize Brand Value for our clients and this is a great example of one way in which we do this.”
POPAI’s mission is to advance the evolution of marketing at retail as a strategic advertising medium integrated into the global marketing mix. A large component of the award-winning program was retail displays. Using a combination of unique materials including plastic and paperboard, Toronto branding firm Reset Branding developed a series of high impact Otrivin Saline displays that stood out amongst the clutter of typical store environments.
“We are extremely excited about the POPAI awards. Everyone on the team worked very hard to make this retail program the best it could be”, said Paul Pajuoloma, Packaging Display Associate, Novartis Consumer Health Canada. “Reset Branding did an amazing job bringing the Otrivin brand to life in the store environment. Their expert work led to significant increases in consumer activations. They are truly an amazing organization.”
Reset Branding’s award-winning programs can be seen in major Canadian retailers such as Shopper’s Drug Mart, Walmart, Loblaws and Rexall.
“These awards demonstrate our level of expertise in Shopper Marketing,” said John Miziolek. “for us it’s all about consumer activations at the point of purchase.”
About Reset Branding
Reset Branding is an innovative Strategic Branding and Design firm with offices in Toronto, New York and Chicago. The company focuses on Maximizing Brand Value for its clients. For more information visit www.resetbranding.com or follow @resetbranding on Twitter.